SEO Definitions
{ SEO = Search Engine Optimization }
Website Set Up
Keyword Research
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your business online. Through understanding your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Keyword Mapping
Keyword mapping is the practice of taking the agreed-upon keywords and assigning them to pages on the website. The appropriate page may exist on the site already. If it doesn’t, we’ll suggest to create a new page.
On Page Optimization
This includes many different factors on the website itself. Our package includes optimization on over 20 site areas. Implementing these changes is critical to getting high rankings. These changes will include involvement from the you.
Rich Snippets
Authorship Mark Up
Have you ever seen someone’s picture appearing in the search results? That’s what this is, and it helps a website get better exposure in Google. We’ll set up a Google+ account, and make sure Google sees you in search.
Google Maps Listing
Your business’ physical location must be known in the most widely used map in the world. Google puts a strong emphasis on returning local search results, which is why searches for services or products sometimes show the location of a business in Google Maps. When we set up your Google+ account, we also list your business on Google Maps.
Review Rich Snippet
Adding this code to your website will increases your chance of Google rewarding you by showing the reviews directly in the search results. We give you the detailed code and advise you where to place it on your website.
Office Hours Snippets
Adding this code to a website will give Google the option to show the business’ office hours in search. This means more relevant information for potential visitors. We’ll show you what the code is and where to place it.
Business Listing
We will create a optimized local business directory entry for you in either one or more of the following; Google+ Local Listing, Yelp Reviews, Yahoo Local, White Pages, Yellow Pages.
Content Optimization
Home Page
We will create original homepage designs and develop original content that make a lasting impression on clients and search engines alike. Our development and content teams work with you to achieve proper brand representation.
Website Copy Writing
Original, well-researched and well-written copy increases click-through rates and converts site visitors into clients. Our team specializes in providing original and compelling copy for various niche industries.
Off-site Content
Our team creates content pieces for submission to major media outlets, relevant blog sites, and top information resources on the Internet. We use these as a base for link building and link juicing. These could be blogs, articles, press releases, or simple social media updates – all are original and well-researched by our writers.
Link Reinforcement
Placing published content in media outlets around the web is great, but these pieces need viral growth of their own. Link reinforcement means sending social signals to each content piece. As a result, it is more credible and Google’s algorithm places more value in the content piece.
Website Blog Posts
Build brand authority, increase site traffic and gather more leads by creating and updating a blog under the same domain. We create original, up-to-date website blog posts that highlight your services and share relevant information to visitors.
Link Strategy
Content Publication
Our team partners with the top web publication sites and distributes your content for publishing. We carefully select sites that give you maximum visibility and draw in relevant traffic.
Social Bookmarks
We create and promote social bookmarks for each piece of content. This creates a viral buzz around your clients’ brands, promotes conversation and linking among users, and pushes brand awareness and rankings alike. We partner with top social bookmarking services like Reddit and Digg.
Off-site Blog Outreach
Google and other search engines interpret viral sharing as brand growth online. Our team tactically places your product/service information in relevant blogs and directs links to your site. Google crawls these inbound links which are valuable for first page rankings.
Press Release
Our team creates and publishes this type of content on high authority media websites to secure strong online signals for Google. This makes helps make your site a relevant and current authority on the services or products. Press releases also build great brand presence online for users to find as they search.
Magazine Feature
Be featured on the top magazines and respected information resources on the Internet. Our team creates original magazine features and submits them to relevant and respected industry sources online. Being published builds a natural buzz around your brand and increases your authority as an information source.
Link Reinforcement
Placing published content in media outlets around the web is great, but these pieces need viral growth of their own. Link reinforcement means sending social signals to each content piece. As a result, it is more credible and Google’s algorithm places more value in the content piece.
Reporting
Ranking Report
When you order from Low Cost Solution SEO services, you will also, receive your very own dashboard. You can see these in the client dashboard with your log in. We track rankings live and display them to you. We also send a monthly PDF ranking report that covers how your rankings performed for that month.
Google Analytics
We install and integrate Google Analytics into our reporting dashboard. Clients can see traffic statistics through their client dashboard log in and can check how rankings and traffic relate to each other. We will need to be added to the Google Analytics approved access upon project launch.